Testimonial by Glenn Ensor of PennWell Int’l (2016) for Arabia Video
This testimonial by Mr Glenn Ensor of PennWell was recorded at the end of the Power-Gen Europe 2016 in Milan, Italy. In it, he reflects on the relationship between Arabia Video and PennWell which was carefully and fruitfully built over the years.
Pros and Cons of In-Sourcing Marketing
Marketing is a critical element of any business. Small businesses rarely understand its impact and choose to in-source this vital function by attaching it to another job function. In this article, we discuss the pros and cons of in-sourcing marketing and its impact on the health of the business. Many business owners feel that their […]
The Secrets of Successful Video Marketing
Have you ever wondered why some videos do a lot better than others? Why were they able to trigger conversations, build brand loyalty and go viral? In other words, what are the secrets of successful video marketing? The simple answer is that there are no definitive answers; however, from our professional observation, we can categorically state that […]
The Ultimate Guide to Social Media in Multiple Languages
The Ultimate Guide to Managing Dual language and Multilingual Social Media Accounts Introduction For many companies and brands maintaining multilingual social media accounts are a necessity. Do you really need multilingual social media accounts? Before embarking on multilingual social media it’s worth looking at your existing fan base to see if your followers actually use […]
Why is Video Marketing Strategy a Necessity for Success
We are living in a world where the visual has been proven as better and even more authentic than the written word. Brochures no longer are enough to sell a product or service. For the most part, those printed material get recycled or just thrown out unread. With a compelling, short and to the point engaging […]