Have you ever wondered why some videos do a lot better than others? Why were they able to trigger conversations, build brand loyalty and go viral? In other words, what are the secrets of successful video marketing? The simple answer is that there are no definitive answers; however, from our professional observation, we can categorically state that […]
There is one golden rule to ensure a successful corporate video production. This rule has 8 key elements. In this article, we share our experience in corporate video production to guide you to ensure your own corporate video’s success.
With only one day left for 2015 to leave its mark, are you ready for 2016 and what it brings in video marketing trends? We’ve said it several times, video is the essence of marketing, but how will 2016 shape the way we use video, and what are the video marketing trends that will take […]
We are living in a world where the visual has been proven as better and even more authentic than the written word. Brochures no longer are enough to sell a product or service. For the most part, those printed material get recycled or just thrown out unread. With a compelling, short and to the point engaging […]
Corporate Responsibility (CR) is a broad and occasionally misinterpreted term. Corporate responsibility incorporates three main pillars and is much more than Ad hoc acts of kindness, employee involvement in beach clean ups and blood drives that are just micro responsibility initiatives within a much bigger scope of corporate responsibility. These are Social, Economic and Environmental responsibility. […]