Category Archives for "Inspiration"

Things that make us go WOW!

Intelligent Viral Marketing

Viral marketing isn’t necessarily exclusively babies and kittens. Intelligent, emotion evoking, challenges in every day situations and relationships also work, but these require some intelligence, commitment and continuity to pull them off. Heineken knows how to do this best. Have a look at this clip for instance and tell me if you didn’t smile a […]

Storytelling gazumps equipment, every time!

The Story, is always king. The way to tell it requires expertise, creativity and fineness. Where in the previous two statements did I say anything about equipment? Those are the very last thing a storyteller should consider. While good equipment will probably provide a better final result when coupled with professional production techniques, “normal” equipment […]