This testimonial by Mr Glenn Ensor of PennWell was recorded at the end of the Power-Gen Europe 2016 in Milan, Italy. In it, he reflects on the relationship between Arabia Video and PennWell which was carefully and fruitfully built over the years.
Marketing is a critical element of any business. Small businesses rarely understand its impact and choose to in-source this vital function by attaching it to another job function. In this article, we discuss the pros and cons of in-sourcing marketing and its impact on the health of the business. Many business owners feel that their […]
People go into business to make money. Right? Maybe. But that’s definitely not the primary reason for starting a business. Most entrepreneurs start businesses to answer needs, to solve problems and to make people’s lives better. In order to achieve those objectives, a business needs to be sustainable and predictable. All of these are achieved […]
People respond to what they see, hear and feel. Stories get told and retold again. Using video can maximise your company’s presence while keeping your message intact. Video for Exhibitions and Conferences is particularly helpful. Have you ever tried to tell a story of an event and found yourself forgetting key pieces of information? Most of […]