Wowing the Customer

We’re in business because we have a mission to accomplish. We started producing videos in 2006 because I believed that businesses were under-represented, and in fact most times are mis-represented, in the community’s psyche. I chose to start telling their real stories to show people the contribution they make to the community, their creativity, innovation […]

Pros and Cons of In-Sourcing Marketing

overworked by hiroo yamagata

Marketing is a critical element of any business. Small businesses rarely understand its impact and choose to in-source this vital function by attaching it to another job function. In this article, we discuss the pros and cons of in-sourcing marketing and its impact on the health of the business. Many business owners feel that their […]

The Daily Huddle at Arabia Video

The Daily Huddle at Arabia Video

People go into business to make money. Right? Maybe. But that’s definitely not the primary reason for starting a business. Most entrepreneurs start businesses to answer needs, to solve problems and to make people’s lives better. In order to achieve those objectives, a business needs to be sustainable and predictable. All of these are achieved […]