Intelligent Viral Marketing
Viral marketing isn’t necessarily exclusively babies and kittens. Intelligent, emotion evoking, challenges in every day situations and relationships also work, but these require some intelligence, commitment and continuity to pull them off. Heineken knows how to do this best. Have a look at this clip for instance and tell me if you didn’t smile a few times and as importantly, will remember this clip whenever you come across Heineken again.
This is a company with an excellent vision in marketing that grabs and holds on to mind-share.