Arabia Video Gains Tamkeen’s Marketing Assistance Scheme Partner Status
Tamkeen has recently approved Arabia Video as the first video production company in Bahrain to provide Bahraini SMEs and Entrepreneurs co-financed corporate video production services to aid in their branding, marketing, sales, and product awareness campaigns.
Regardless of how good a company or products are, if people don’t know about them they might as well not exist. To sustain success, potential customers must be informed about products and the business. More-over, these facts must be told in an interesting and compelling way; essentially, the company needs to tell its story in a succinct, interesting and consistent manner. Video is an ideal vehicle for storytelling. It provides a sense of interactivity which encourages familiarity which in turn helps in gaining loyalty and empathy.
Video has become quite prevalent. Due to current technologies, they are no are longer restricted for display on television screens. In fact, research confirms that the majority of videos are now watched online and on mobile platforms like smart phones, iPods/iPads/iPhones, uploaded to various video sharing websites like Facebook and Youtube and also streamed online on companies websites.
“When CISCO, the company which provides the Internet’s backbone, says that by 2013 video will account for 90% of Internet traffic, businesses should take notice and formulate their video marketing and communication strategy,” stated Mahmood Al-Yousif, Arabia Video’s founder and executive producer. “The impact of videos in corporate communications continues to escalate, and Bahraini enterprises and entrepreneurs stand to benefit from the expertise and creativity of Arabia Video in telling their story. The subsidy offered by Tamkeen’s pioneering Marketing Assistance Scheme make corporate videos very much within SMEs’ reach.”
“Being the first video production company to be impanelled by Tamkeen makes us really proud. We look forward to engaging our creativity to empower the Bahraini business community to show their audience their products and services through well crafted and creative corporate videos” Mr Al-Yousif continued, “it is not by chance that we have been recognised through five international awards for our work.”
Engaging Arabia Video to produce corporate videos through Tamkeen’s Marketing Assistance Scheme is a simple process involving defining the requirements, objectives and filling in an application form. Once Tamkeen approves the request, the production process starts which typically takes a few weeks to complete.
For more information about corporate video production and assistance in defining requirements, interested companies should contact either Tamkeen or Arabia Video on 1759 9059 or email them at firstname.lastname@example.org
About Arabia Video:
Over the years, Arabia Video has created hundreds of corporate videos covering the full gamut of the discipline with successful productions locally in Bahrain and abroad in the Far East through to Europe. They have won two Bahrain eContent awards in 2009 and 2010, a CNBC Property Arabia Award and Bloomberg Property Arabia award and lately a Strategic Video Award from the USA.
Some of Arabia Video’s clients include The Economic Development Board, The Ministry of Industry & Commerce, Pennwell International (UK), Metals of Bahrain, Riffa Views, Riffa Views International School, St Christopher’s School, Venture Capital Bank, Baytik Industrial Oasis, Unirol, VIVA, Saudi Telecommunications Company [STC], Arab Shipbuilding & Repair Yard Co. (ASRY), Bahrain Business Incubation Centre and others.
Tamkeen was established in August 2006 as part of Bahrain’s national reform initiatives and Bahrain Economic Vision 2030, and is tasked with supporting Bahrain’s private sector and positioning it as the key driver of economic development. Tamkeen’s two primary objectives are: 1) Fostering the creation and development of enterprises, and 2) Providing support to enhance the productivity and growth of enterprises and individuals. Under each of those objectives, a number of mechanisms and programmes have been identified based on detailed studies of the labour market to identify current and future gaps for individuals and enterprises and how to address them. Tamkeen’s funds come from 50% of the fees collected from the Labour Market Regulatory Authority.