Business support for charity drive

In this photo (L-R) Gulf Air, Professor Kevin O'Malley (RCSI), Mahmood Al Yousif (Arabia Video), Ron Peters (Gulf Brands International), Jules Sprakel (Think Pink Bahrain), Igor Ruge (Diplomat Radisson Blu Hotel), Anita Ghavami (Think Pink Bahrain), Donna Bushiri & Phil Jones (Royal Golf Club)

Think Pink Bahrain is launching its annual breast cancer awareness drive and, this year, it has greater support from sponsors.

Apart from wider support from the community, Think Pink has four platinum sponsors – Arabia Video, Royal College of Surgeons in Ireland-Medical University of Bahrain (RCSI-MUB), Royal Golf Club and Gulf Brands International who will lend their names and assistance to the charity during October.

Mahmood Al Yousif, CEO of Arabia Video said: ‘Social responsibility isn’t an empty catch-phrase that companies use to decorate their brochures. It is a serious commitment which must be exhibited in actions.

‘We as a company and individuals within Arabia Video believe in and live by this adage. We actively seek out opportunities in which we can enrich the quality of life in Bahrain and make a difference whenever and wherever we can.

‘The Think Pink Bahrain campaign falls squarely within that ideology and as such, we happily throw ourselves and our creativity behind initiatives that help educate and spread awareness about breast cancer and emphasise that it is a treatable disease when discovered early enough.

‘We hope that through our efforts that the community overcomes the taboo sufficiently enough to motivate women in Bahrain to get checked. Doing anything less is out of the question.’

Professor Kevin O’Malley at RCSI-MUB said: ‘RCSI-MUB Bahrain recognises its responsibility to engage with the wider community in Bahrain and we contribute to and participate in a number of charities.

‘Our support for Think Pink is based on its outstanding contribution to women’s health through education about and detection/treatment of breast cancer.

‘The Think Pink message is aimed at all women on the island, both Bahraini and expatriate. Furthermore, we admire the dedication and professionalism of the foundation President, Julie Sprakel whose achievements in Think Pink are an inspiration to us all.’

Ron Peters, general manager of Gulf Brands International, said: ‘Gulf Brands and Gulf Brands International Express see our continued support for the Think Pink charity as another way of helping raise the focus on the self awareness aspect of the campaign.

‘Through marketing exposure in our retail business. I can speak on behalf of the entire Gulf Brands team when I say that we truly believe in this cause.’

The Royal Golf Club (RGC) will stage the 2010 Think Pink Golf event once again this year. As one of the founder sponsors, the RGC have seen the number of female players increase yearly and with women golfers from Bahrain and Saudi Arabia the Think Pink Golf Day is now the largest ladies golf event ever to be staged on the island.

RGC will also host Think Pink men’s golf event which is in its second successive year. Phil Jones, director of operations, said: ‘Last year’s tournament raised more than BD9,000 in aid of raising breast cancer awareness in Bahrain. With the help of the local community we aim to cross the BD10,000 mark this year for this vitally important cause.’

Gulf Air will once again be the official carrier of the ‘Think Pink Bahrain’ campaign. Gulf Air cabin crew can be spotted wearing the signature Think Pink uniform at the various fundraising events over the course of the next month.

The airline will also host a Think Pink merchandise open day at its headquarters in Muharraq on Sunday, October 3, where employees can purchase pink metal ribbons to show solidarity for the cause. Passengers will also be able to purchase these ribbons at the Gulf Air lounge at the Bahrain International Airport.

Gulf Weekly · 29 Sept 2010

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